March 1998
1 March, 1998, 3:22 pm
PASTOR BEN’S COMMENTS A few years ago Paine-Webber employed an advertising campaign that emphasized their ability to listen to the client’s needs and custom-design an investment package for each one. You may remember the ads: “How did your broker know you wanted to retire early?” “He ASKED.” They were selling the idea that Paine-Webber representatives [...]







